Interviews: Pitch, Research, Questions.


I wanted to interview a small business and look into depth at how their business came about, the passion behind this, and the future for the company. I contacted MissMarcieOnline, about her online craft store, and it’s success.

MissMarcieOnline has an overall focus on the feminism movement and female empowerment, so I wanted to also focus on this idea, and how it is incorporated into the business. I wanted to first start by looking at the business and what it’s about, then delving into how the business has become so successful while Marcie is still very young. 

Afterwards, I will continue to move onto the female empowerment, and how this correlates to her products. While finally looking into the future of the business.


1) What is Miss Marcie Online?
2) Why did you make Miss Marcie Online?
3) What sort of items do you create on Miss Marcie Online?
4) What’s the most popular items?
5) How did you discover your love of crafting?
6) How do you manage running an online store with over 2000 sales, and balance your life on the side?
7) Lots of your products are based on females, and female empowerment – why is this?
8) How do you try and incorporate female empowerment into your business?
9) What is the future for Miss Marcie Online?


2236 Sales
On Etsy since 2013
5 Star review, averaged out of 347 reviews.
Glasgow, Scotland
38 items

Interviews: Pitch, Research, Questions.

Stage 3 Evaluation: Hour Show

What is your view of your programme after it has been completed and finished
I’m very happy with our show. At the end of the date we managed to pull off the show, and complete the package to the full hour. However, it definitely had its difficulties.
One of the largest problems was the lack of time before the show to prepare the script. Three members of the group were still editing their package in the few hours before we went live, which resulted in myself and one other member of the group creating and editing the script during the morning of the show. However, we did manage to arrange the packages together and make sure that it all fit under the BBC Radio 1 audience.


How effective do you think your approach/strategy was through all its stages – i.e the activities chosen, the planning and organization done?
Throughout the first month I schedueled many meetings to make sure everyone was in progress, however this became very difficult as many members of the group would not be in attendance. It was very difficult to find out progress from a few members which made the planning process very difficult.

After a few weeks, we decided on specific roles for one another. By doing this, we split up the responsibilities and made it easier for us to focus on our own work, while making sure the hour long show would be ready in time. One member had the script, one was on timing, the jingle, the playlist and the guest segment, were all included in this roles.

My approach was quite blunt. I was always checking on peoples progress while also stating my own, in the hope that we would be on time. Meetings became effective the closer to the deadline we were. A few members were still recording the day before the show, and the documentaries weren’t completed until hours before we were meant to go live. The organization between the group should have been better, and if the team had worked together it would have been more relaxed.


How successful do you feel your programme was in meeting its purpose?
The main focus within our hour long show was to show support. SUPPORT was our theme. The target audience was BBC Radio 1, and we managed to convey support on topics that related to a 15 – 29 year old audience. Due to the lack of preparation, the chat became very colloquial, which ultimately may have helped get the BBC Radio 1 feel.


How successful do you feel your programme was in meeting its intended audience?
The target audience was BBC Radio 1 is a 15 – 29 year old audience, interested in a variety of mainstream topics. Many are social media enthused and are up to date on a variety of cultural and fashion brands and icons. Celebrity culture and Top 40 music are also very popular in this target audience.

Many of our packages focused on the BBC Radio 1 feel, and included Top 40 tracks that are known by the audience. Our guest was also perfect for BBC Radio 1, as a 21 year old actor, Jay had all the right knowledge and chat to help enthuse an audience while stick to the Radio 1 feel. I also managed to include the social media link for Jay’s page to keep it BBC Radio 1 related.

If we had planned the script ahead, we would have remembered the social media and time check, to really make the show professional and BBC-esk.


How appropriate do you feel your programme was in meeting the requirements for its selected station?
As our show was BBC Radio 1, we had to make sure we followed the Ofcom and BBC regulations, to stick to the legalities of the show. We had to make sure our guest was suitable, and inform him of the BBC rules of no swearing. We had to stay informal, yet friendly and approachable.

With the songs used, we only had instrumentals to Top 40 tracks, as well as a mix of songs within the jingles. All these songs were very popular, and were covered under the PRS and MCPS. If we had more time, we should have mixed the songs together more, to make the transitions clean and fresh, just like BBC Radio 1. Instead, the changes felt slightly messy.


Describe how the technical aspects of your programme supported and enhanced its intended effect?
Throughout the show we used a variety of bed music that were all under the BBC Radio 1 feel. We used this to help keep the pace for the show and I believe we did this effectively. The bed music was at the right level throughout and we managed to make all the audio clear and timed. The jingles were also used well to make sure that we had short breaks between the documentaries. We created a main jingle, and two shorter ones to refrain from repetition. I believe this was done well, as it gave us a variety of jingles to use, that fit with specific packages, depending on the theme and emotion.
If I were to do anything differently, I would have spent more time with the bed music and timed the bed music around each speech, so that it flowed nicely into a jingle, rather than fading each backing track out.


How appropriate was the music selected for your programme? Did you successfully achieve what you set out to do?
The show had a variety of backing tracks used to keep the pace throughout the show. We used some short synth beats by ‘Kygo’ and “Years & Years’ for instrumental, while using 2 known songs ‘Fast Car’ and ‘7 Years’ for the short jingles.

As our show was based on support, I created a jingle based on this through songs discussing ‘leaning’. I used a classic of ‘Bill Withers – Lean On Me’ and mixed it with ‘Major Lazer – Lean On’. The transition from a 1972 classic to today helped to show the contrast. While ‘Lean On Me’ is out of the BBC Radio 1 target audience, the song is still well known due to covers in TV shows, such as Glee and many television talent shows. Overall, I was pleased with the music choices, as they kept the pace and mixed from instrumental to songs in the jingles.

The plan was to have music that was not distracting, yet kept the pace throughout, and I believe we managed to achieve this. If I were to change anything, I would have added different backing tracks, as it started to have too much repetition throughout the full hour.


Describe the team work involved in the whole production. What aspects of it do you feel helped the programme to be successful and what aspects of it do you feel can be improved?
Throughout the hour long show, myself and two others were very focused on the time and making sure that we ran smoothly. We were therefore always discussing while the microphones weren’t live. There was no major mistakes throughout the hour long show. During the show, one member of the team forgot to fade up the correct microphone, but a simple gesture from myself fixed the problem quickly. We managed to work well together in the studio. Some were quieter than others, but we always knew where we were in the script, and had a suitable running order.

Before the show, there were a few issues with members of the team not pulling their weight, and other members having to do the work for them. The roles and responsibilities that were put in place were not completed and therefore as the first to finish the documentary I spent a lot of time planning the hour long show alone. For the future, I would improve the meeting process, to see peoples progress – that way roles and responsibilities would have more priority towards the end.


If you listened to this programme on the radio, what would be your reaction as a member of a typical audience?
I would be very interested in the idea of support, and the different topics available – however it definitely wasn’t perfect. The show was definitely in the right target audience and could captivate the audiences attention, however I feel as though the pace of the show was too fast at times, due to the rush to fit in all the documentaries. If I could have done this outside of the graded unit I would make the show longer, to fit in all the documentaries, while also listening to the presenters thoughts and feelings in more detail. This way, there would be more chance to build a rapport with the presenter and get to know them.
The end of the show was very long and unplanned, which could be seen as unprofessional. As a member of the audience I would have a negative reaction, as it seemed very faint and unprepared. This is the section I would have changed in the future, with more segments – such as social media – planned incase of extra time.


What changes or modifications did you make to your approach during the course of the activity? What other approaches did you consider?
During the hour long show, we tried to focus on the timings to make sure we hit the 60 minute mark. To do this, we tried to fit jingles into the script and change the timings after every documentary to see where we were in the hour. We added sections to the script, such as a monologue with the guest, to fill more time and had an extension version incase more time was needed.
Our original guest also dropped out of the show a few weeks before, and a new guest was needed. This changed our roles and responsibilities as I was originally in charge of the guest segment, however when we found a new guest, we reshuffled the roles so that the guest would feel more comfortable being interviewed by someone they know. This was a successful swap, as it caused no problems with the timeline and we were still in control for the hour long show.


What aspects of your production skills would you concentrate on improving after critically evaluating your work? Justify your answer by referring to the programme.
Timing was key during this project.
The roles and responsibilities that were to be done for the 15th of May were not complete in time, which resulted in lack of preparation and confidence while on air. The script should have been done two days before, along with the packages to discuss timings and have two days to practice. It would have been suitable for the whole team to meet the deadlines, to really help focus on the radio show, rather than the documentaries.

For the future, we should have had meetings planned in advance, instead of myself always calling for a meeting on the day – that way people may have stuck to their deadlines more.

Overall – the hour long show did go well. The planning before the show and off microphone was very hectic, however the actual show went very well. We sounded confident and enthusiastic on air, and did broadcast a very supportive show.

Stage 3 Evaluation: Hour Show

Stage 3 Evaluation: Documentary

On the first day, when we sat down to start the 6 – 8 minute documentary I tried to brainstorm a variety of ideas on multiple different topics. Once the group had a variety of ideas, we all discussed our plans and tried to see if we could match any of the topics together. By doing this, we soon realised lots of our ideas were based around one reoccurring theme – support. Obviously, we didn’t want to rush this, so we looked at other possible themes such as student life, and nationalities.

Over time, it became clear that most of the group agreed with support as our main theme. With this in mind, we had to look at a feel for the show. We decided on BBC Radio 1 as our station style, as we believed the 15 – 29 years range, of outgoing and exciting people, interested mainstream and technological advances was the best fit for our show. Looking back at this now, I wish we had really thought about this more, and looked at other outgoing and mainstream stations, especially based around central Scotland, as many of our packages were based around Scottish themes and stories.

Once deciding on a station and a theme, I had to decide on my own package. I looked at various options but the world of LGBT always stuck out to me. I decided on the LGBT and the Youth as my package idea – as I wanted to keep it within the BBC Radio 1 target audience, but also on something in the mainstream media today. With this in mind, an angle was required.
I thought about looking at parents opinions on coming out, the science behind LGBT, the problems with coming out – but knew that realistically it had to be something simple that can be explored in 6 – 8 minutes. Therefore, I decided on LGBT Youth and its portrayal in the media. That meant I could focus on television programmes, the BBC Radio 1 feel and news reports of today.

While deciding on the angle, I had to pitch the package. The more I looked into it, the more I realised that coming out had so many different stories, and I had to make it as personal as possible to really grab the attention of 15 – 29 year olds. I wanted to incorporate peoples’ stories with the media and how they related to one another. I had to pitch the type of music included, the facts necessary and the type of guests I would need within my project. The costings, health and legalities as well as justification for the station were also included in this pitch.

As LGBT is a widely spoken about topic, I knew it would be easy to research, so I wanted to focus on opinions and personal anecdotes. While the facts and figures are important, the humour and story line was what would keep people listening. I feel like my pitch went well. I was confident with my work, and felt incredibly prepared to showcase my idea to the class. I had all the facts and figures ready, as well as an idea on the type of guests I was looking for, such as charities and societies.
The interviews were a slow start.
I contacted various charities throughout the UK, including many local LGBT Youth groups and nationwide charities in the hope that someone could give me the knowledge behind LGBT, for clarification within the package. However, I really struggled. Many charities, such as Stonewall and LGBT Youth did get back to me, however many declined due to over capacity of work commitments.
I decided to use the Edinburgh College LGBT Officer as my source of knowledge. Although on a small scale, I knew that Edinburgh College would have a very similar target audience to BBC Radio 1, aged 15 – 29, filled with so many different people with so many different opinions, and I knew the LGBT Officer would be able to collate all those opinions into life within the LGBT community at an educational establishment.

The main focal point on my package was the personal stories. I decided to contact the Dundee LGBT Society for their help. My friend was a member of this society and it felt like a really quick and easy way to round up so many people with such different stories and experiences. This way I managed to interview 5 different people on their stories and place them into a short storyline.

The interview process went very well, however it seemed very rushed. I spent a lot of time trying to get interviews before recording one, which resulted in a mad panic towards the end. If I were to do this differently, I would have interviewed as I went along, rather than try and organise all my interviews before getting the microphone out. In an ideal world, I would have liked an official charity to give me the reasoning behind LGBT appearing in the media more, however receiving opinions from many youths did still get the point across.

One thing I did manage to keep to throughout my project was the story arc. I wanted to start with knowledge that would spread into stories and opinions to really help uplift the audience on the world of LGBT. I wanted to make it seem as fun and exciting as possible, while not bombarding the audience with lists of figures. It had to stay short and snappy. I feel like I managed to achieve this, and was very proud with the outcome.

While creating and editing the package, I needed to make sure I kept it under the BBC Radio 1 feel. I tried to keep the language very colloquial, while also making sure to answer the questions. I had a variety of voices and tried to keep it UK based. The information and guests I received were great, however to keep it nationwide, I probably should have used a different, more English accent for the presenter, as many of my guests had a very thick Scottish accent. Having a different accent would have helped give it a BBC Radio 1 feel, rather than a BBC Radio Scotland feel.

For the music of my package, I needed to keep it BBC Radio 1. I used Top 40 tracks of different styles that would be played on Radio 1. This is the music the target audience would listen to, and therefore it helped give a R1 feel. I started by using lots of different tracks, including LGBT icons such as Lady Gaga and Macklemore. I tried to incorporate multiple songs into the background of the music however, whenever I did this – the music felt too busy and very cliché. With this in mind, I removed all the music and tried not to focus on the LGBT idea. I decided on Top 40 beats, that had short instrumentals. I believed this was the best idea for my documentary as it focused less on the music, and more on the stories, while also bringing in music already known by the audience.
If I was to change this, I may have made more of a mix, and sampled the beats between each other. I focused on full instrumentals rather than mixing together songs, like BBC Radio 1 commonly do.

Costing was also incredibly important for this documentary.
I had to bare in mind the costing of the studio space, the equipment, the presenter, and the travel, as well as licensing, sfx and music. While all this information wasn’t at hand to begin with and I had no understanding for this before hand, I believe I did a good job collating all this information and putting all the costs together.

Ethics are an important part of this topic. While working with the LGBT community, one of the biggest slip ups people can find is using the wrong pronouns when someone is transitioning. One of my biggest concerns was making sure not to unknowingly insult a guest but using the wrong pronoun. I made it very clear before interviewing each member what their preferred pronouns were and tried to stick to this while interviewing and introducing them in the 6 – 8 minute package. I feel like I managed this well, as I spend extra time on the script incase of any slip ups.
I also feel like I edited each interview and still managed to get the same point across, without adapting or editing each interviewee. Fortunately all interviewee’s were over the age of 18, so no extra paperwork was required. I felt like I organised this thoroughly and I’m quite happy with the outcome.

Health and Safety within the studio was also incredibly important. I was interviewing in unknown locations, and with strangers – however I feel like I managed to stay as safe as possible. I always made sure to have someone around that was trusting, and all interviews took place in a public space. I believe that the health and safety forms from the preproduction stage should have been looked at in closer detail, as I should have made sure to advise the guests and presenter of the safety procedures in place incase of any emergency.

Throughout the whole 6 – 8 minute documentary production, I felt a little short of time. I did complete the whole project in a week, while recording and editing all the interviews in 2 days, then editing it together and adding music within a further 2 days. While this may seemed rushed, the short space of time did really help me to focus on the task at hand, and focus on the importance of the work. Next time, I would give myself more time by interviewing at the easiest convenience, so that I could plan the story arc around my interviews. If I had more time, I would likely have interviewed a charity, to really grasp the knowledge within this package.
I did spend most of the time making sure the whole documentary stuck to a BBC Radio 1 feel, with the help of music and language used, I feel like I really did this.

Overall, I am very proud of the package. I set out to show personal stories on the world of LGBT and I feel like I managed this very well. For future projects, the experiences of this task will help me to manage my time better and focus on the goal at hand.




Stage 3 Evaluation: Documentary

Stage 2 Development: Time Management

From the beginning, time management was incredibly important to me during the production process. When we first started, I decided that we should have 2 main deadlines.

10th May: 6 – 8 minute package complete
16th May: Scripting and Playlist complete

It was important that we stayed on top of things, to make sure that we had time to plan and prepare in case of any problems that occurred along the way. I wanted to make sure we had enough time to fill gaps, if someone’s package fell through, or someone was off ill. Having extra time, and knowing the script in advance would help to know where segments can be extended.

To make sure that we were on top of things, meetings were put in place. I normally took it upon myself to ask members when everyone was available for a week, and tried to do this weekly to keep up to date with everyone’s progress, while also sharing my progress with the rest of the group.

Constant Facebook posts were made by myself, to see members progress but also to schedule meetings.meetings

During the hour long show, time management was incredibly important. We had a single hour, and had to fill the whole show with specific content. When deciding on a script, the timings were all put into place, with each speech segment lasting 1 minute, or 2 depending on the topic. This was added to the Synergy playlist to help combine our timings together, and follow the script.


Due to the uncertainty of the guests segment, and timings, we gave ourselves an extra minute, that we could easily fill – with our new jingle, a lengthy conclusion and extra time with the guest –  incase of any backlogs and over running the hour.
Costings for the project were very minimal. My only ccosting was the £20 train ticket to Dundee, as all studios and guests/presenters were free of charge.

Stage 2 Development: Time Management

Stage 2 Development: Legalities, Ethics & Health and Safety

While working with guests and interviewing members of the public, it was important to sign Audio Release Forms for all members of the public involved in the 6 – 8 minute package, as well as the hour long show.

This was very important as it gave me permission to broadcast, edit and adapt the information given as well as the option to be acknowledged as a contributor to the project. A copy of the Audio Release Form was also given to each member of the project to keep in case of any queries. All members, including the LGBT Officer, the Dundee University guests and the presenter signed the Audio Release Form – as well as the guest used throughout the hour long show.

The facts and figures used within my documentary were also confirmed by the United Kingdom 2010 Census, which has also been published within many national media outlets. It was important to get the figures correct, as the facts were opening the storyline.

The music used within this package were also covered under the PRS licensing, used as a backing throughout the show and 6 – 8 documentary.


While working with the LGBT community, one of the biggest slip ups people can find is using the wrong pronouns when someone is transitioning. One of my biggest concerns was making sure not to unknowingly insult a guest but using the wrong pronoun. I made it very clear before interviewing each member what their preferred pronouns were and tried to stick to this while interviewing and introducing them in the 6 – 8 minute package.

With the Gender Recognition Act 2004 allowing transgender people to legally change their gender, it was even more important to make sure that I made no mistakes. While many members of the community understand it can be difficult and are very lenient about slip ups, I wanted to make sure I stayed professional and accurate.

Ethically, it was important also to make sure that I followed the Ofcom rules on fairness (Ofcom Section 7), making sure that the story told was non bias and showed a spectrum, not putting anyone unnecessarily in a bad light. It was important not to name and shame, while also showing as much privacy (Ofcom Section 8) as possible for each guest.

Health & Safety
When interviewing the LGBT Officer at Edinburgh College, I had no problems contacting and meeting with Caitlyn. As Caitlyn is a member of Edinburgh College, the fire exits were already in place, and a quick tour and guide around the Radio Studio helped show any problems and thoughts in case of an emergency. While Caitlyn was a stranger to me before this project, there were many other pupils in the studio, and within Edinburgh College itself.
Interviewing the LGBT Society at Dundee University meant that I had to travel up to Dundee alone. Luckily, one of my friends is at Dundee and in the society, which meant that I had a guide throughout my journey and something that knew all involved. We also held the interviews within Abertay University recording studios, which meant I was logged as a visitor and was informed of the fire exit drills by a member of staff.

Health and Safety was also important while in the studio, as thete were many of us broadcasting throughout the show. While the room was crammed with 8 people, all members of the room were aware of the fire exits, and the studio etiquette while working with electricals.



Stage 2 Development: Legalities, Ethics & Health and Safety

Stage 2 Development: Meetings

Meeting 1 (1/5/16)
Once we had started the production of our packages, we began to create deadlines for our work. Within this first meeting we decided on three deadlines;

10th May: Complete Individual Packages (6 – 8 mins)
15th May: Scripting Deadline for a run through at 12pm.
17th May: Guest preparation in the morning before our show at 2pm.

We also discussed our individual plans for each package.
Not all members were in attendance.

Meeting 2 (3/5/16)
Our second meeting was very short and quickly discussed our individual plans for our 6 – 8 minute packages. During this, those in attendance seemed to be on track, with interviews planned and recorded, and editing beginning to happen.
Meeting 3 (9/5/16)
On the 9th of May, we had one day until our individual package deadline was to be handed in. During this, half the group were not in attendance. With the group we had, we discussed the plans for our guest, planning the angle we were looking for – as well as how the individual packages were coming along. With final touches, a few of us were ready for tomorrows deadline.

Meeting 4 (10/5/16)
The deadline for the individual packages.
Myself and another member of the group were ready for the deadline. 3 other members of the group were nearly finished, while one was not in attendance and had not completed the interviews.  Communication was very difficult as members of the group were ignoring the Facebook group chat in place to discuss the project.

During this we discussed suitable plans incase of an incomplete package. We decided that extending the guest interview would be the best idea, as this can be rearranged in a quick amount of time, dependant on how long is left. We also realised we had a lot of content that could be discussed with our guest that was not in the script.

Meeting 5 (16/5/16)
We planned to meet at 9am on the Monday morning to continue with the individual packages. I was the only member in attendance.

With a single day until the hour long show, I checked with the group on how everyones individual roles were coming along. 3 members of our group were still editing their 6 – 8 minute package, which resulted in myself and another member of the group taking over other peoples roles. I created the script, the jingle, and also helped create the playlist. The bed music was also edited by myself.

Meeting 6 (17/5/16)
On the morning of the package, I created a schedule for the day, and discussed with the other group for a suitable time to practice in the studio.

“Okay… So tomorrow! 
10-10-30: BREAK
11:30- 12:00: READ THROUGH

Bed music was edited for timing, while myself and Ellen (who was in charge of time management) discussed the script running order, and timed the show during the run through.

After creating one jingle, myself and Mel planned to create a few more jingles to help expand the show and refrain from repetition.

With a few issues arising during the upload of the packages, we spend the next hour discussing the show with Jay (our guest), Mel planned his segment, and all began to piece together the script to make sure it would run smoothly.


Stage 2 Development: Meetings

Stage 2 Development: Scripting

The script for the LGBT package, and the one hour show are attached.

LGBT Package Script:

Hour Long Show Script:

For both of these scripts, the target audience was aimed at a BBC Radio 1 audience, focusing mainly on students aged 15 – 25. The language used within both scripts was a mixture of colloquial and formal, making sure to gain a balance. While the guests and presenters involved all held a young and friendly attitude to help entice the BBC Radio 1 target audience.

We recorded the times for our script based on a practice run and used the following as a guide throughout the show.


We intentionally had an extra minute incase of any problems or extra time.

Stage 2 Development: Scripting